# Custom Donations

Technology that works as hard as you do — from small community orgs to large national nonprofits.

86% of donors cover all transaction fees.

Most donation platforms were built for e-commerce companies and bolted on to nonprofits as an afterthought. We built Custom Donations from the ground up for mission-driven organizations.

That means every feature — from directed giving to risk-free pricing to personalized ask amounts — was designed specifically to serve the way nonprofits raise money.

## A full fundraising suite — one platform

Everything from form creation to donor receipts to analytics in a single, unified system.

### Unlimited Forms

Create a dedicated form for every campaign, event, program, or fund. Annual appeal, emergency relief drive, gala table sales — each gets its own branded form with its own settings.

### Multiple Payment Methods

Accept credit/debit, ACH bank transfers, Apple Pay, and Google Pay. Donors choose what's easiest, which means fewer abandoned sessions and more completed gifts.

### Recurring Giving

Build a reliable monthly giving program. Donors choose their amount and frequency; renewals happen automatically. Monthly sustainers are typically worth 3–4× a one-time donor.

### Directed & Restricted Giving

Let donors designate their gift to specific programs, locations, or projects — with unlimited designation options per form. Increases donor satisfaction and gift completion rates.

### Risk-Free Pricing

Our unique Risk-Free plan prompts donors to cover processing fees. If they decline, Custom Donations absorbs the platform fee — you always receive the full gift amount.

### Fraud Protection

AI-powered fraud detection flags suspicious transactions before they hit your account. Bank-level encryption protects donor card data at every step.

### Personalized Data & Insights

Real-time dashboards track gift volume, average gift size, recurring vs. one-time splits, and fund-level performance. Export to Excel or connect to your CRM.

### Easy Embed

Paste a single code snippet into any CMS — WordPress, Webflow, Squarespace, Wix, or custom HTML. Your form is live in minutes without touching your main site's code.

### Frictionless Checkout

Fewer fields, smarter defaults, and saved payment methods mean donors complete their gift in under 60 seconds. Every second of friction costs you completions.

### Donor Experience

Branded thank-you screens, instant receipt emails, and a giving journey that feels premium — not like a generic payment processor — builds trust and loyalty over time.

### Data Enrichment

Our BlueRidge Data partnership can augment your donor records with wealth screening, updated contact info, and giving-propensity scores to sharpen your major gift pipeline.

### Matching Gifts

Maximize every dollar with built-in matching gift tools. Surface employer match opportunities at checkout and automate submission through Match2Give and Matching Gift Manager integrations.

## One platform for every campaign type

No extra software needed. Custom Donations handles every use case your development office runs.

### Annual Fund

A year-round, always-on giving form that anchors your general fundraising.

### Emergency Appeals

Launch a targeted campaign form in minutes when a crisis requires immediate response.

### Day of Giving

High-volume 24-hour campaigns with real-time totals and challenge match tracking.

### Event Giving

Gala, auction, and event-specific forms with suggested amounts tied to table or sponsorship packages.

### Tribute & Memorial

Honor a supporter or lost community member with a fund-specific tribute giving page.

### Major Gift Pipeline

Curated, personalized ask pages for major donors with specific amounts and fund designations pre-loaded.

## Why nonprofits choose Custom Donations

- No contract or annual fee on Basic plans
- Unlimited forms — one per campaign, fund, or event
- 86%+ of donors cover all fees — you keep more of every dollar
- Risk-Free plan means no platform fee comes out of your pocket
- Bank-level security and fraud protection built in
- Dedicated support from people who understand nonprofit fundraising
- Built by a founder with 15+ years in nonprofit web operations
- Live in under an hour — no developers needed

## Empower your mission today.

No setup fees. No contract. Start accepting donations within the hour.
